Arlen Ness: Why Avon suits the King of Custom

He’s the king of the custom bike scene and his talents have been showcased on the Discovery Channel in ‘build-offs’ with his son, Cory; here Arlen Ness explains how Avon tyres help turn fantasy into reality.

Arlen Ness

‘Ever since I modified my first bike – a Harley-Davidson Knucklehead – back in 1967, I’ve had a passion for revolutionary designs and the highest standards of quality; I like to think that passion is why that first bike won the very first custom show I ever entered.

That original machine was pretty much just a paint job, but these days the bikes produced by my company, Arlen Ness Motorcycles, are way more extreme, customised in every imaginable - and sometimes unimaginable - way. We tend to use the best of everything for the custom process, which is why we fit Avon tyres.

Not only are they available in some of the monster sizes we need for some of the more far-out conversions, (one of which you can see pictured here, with Arlen sitting on the bike), their quality is first-class and there are several off-the-shelf whitewall fitments. We make dreams machines here at Arlen Ness Motorcycles; Avon helps us make those dreams come true.’