‘A’ grade wet grip for new Avon ZV7 high performance tyre

Avon Tyres has launched its latest high performance passenger car tyre, the Avon ZV7 – which offers exceptional ‘A’ grade wet grip, fuel efficiency and handling – as an evolution of the highly-popular ZV5. Melksham-based Avon Tyres is renowned for manufacturing high-performance tyres, as well as supplying ultra-high performance products across numerous championships in European motorsport. Replacing the acclaimed Avon ZV5, the newly-developed ZV7 incorporates a range of advanced technologies that mean it offers a host of added features and benefits. The distinctive tread pattern of the new Avon ZV7 is designed with large circumferential grooves that clear water quickly and efficiently to reduce aquaplaning in the wet. It features sequenced tread blocks to reduce noise generated from the road, providing a quieter driving experience. The Avon ZV7 tread pattern also features 3D sipes, which have interlocking three dimensional points inside the sipe. The 3D sipes provide the same benefits of a traditional sipe, including helping the tyre warm up and providing enhanced wet grip, but limit the amount of flex in the tread block which helps control the amount of heat generation in the dry and keeps the tread block stable. Using the latest available polymer technology and advanced mixing techniques, the ZV7’s tread compound delivers excellent wet and dry grip while also reducing rolling resistance for great fuel efficiency. Jeff Schumaker, Vice President of European Operations / Managing Director, Avon Tyres, said, “Our high performance product range is continually updated to incorporate all the latest technologies on offer to consumers. Avon’s typical design and development cycle is two years. “As one of our latest products to be launched, the ZV7 is the next-generation ZV5. We have increased how responsive the tyre is to small driver inputs, while keeping the car stable at all speeds. This new addition to the Avon range is launched at the perfect time to provide drivers with peace of mind on the roads during the April showers with its ‘A’ rating for wet grip.”