Avon Tyres – celebrating their centenary of motorcycle manufacture in 2011 – has had a successful three days at the UK trade’s EXPO show.
Despite the outlook for the UK motorcycle industry continuing to be tough, Avon Tyres is enjoying a period of strong sales and is looking forward to a positive 2011.
The Motorcycle Trade EXPO show is the traditional season-opener for the industry, where deals are done and business transactions are often discussed and sealed.
Avon’s Global Motorcycle Sales Manager Graham Matcham said: “Despite the winter being the worst for 30 years, the new UK motorcycle season kicked off with some anticipation at the 2011 Motorcycle Trade Expo. We were very pleased to meet with many dealers both old and new to discuss working with us in many ways and especially in jointly promoting Avon Tyres’ 100 years of motorcycle business. This year’s Centenary represents a perfect opportunity to help draw more customers into their shops.”
During the three-day event Avon Tyres’ staff discussed the 2011 motorcycle range with dealers and provided copies of the new 2011 Data Book and Fitment Guide.
The stand was also dominated by the Avon Tyres Centenary celebration machine – a new black and gold Yamaha YZF-R6, emblazoned with the Centenary Logo and fitted with a series of stunning additions to its standard specifications. This machine will be seen around the UK at a number of events which will mark the firm’s 100 years of motorcycle tyre manufacture.
Avon Tyres’ 2011 range of road tyres covers every category of motorcycles from adventure sport to power cruisers, sports-tourers to sports and track bikes. Today, Avon is the only firm left in the UK manufacturing road bike tyres.