Avon Tyres gets the season started at the 2016 Motorcycle Trade Expo

UK based tyre manufacturer Avon Tyres is getting ready for the new motorcycle season, attending the 2016 Motorcycle Trade Expo on January 24-26. The Expo is widely accepted as the top motorcycle trade show in the UK, and it's where the bike industry meets up to do much of its pre-season business. For Avon, that means making dealers aware of its wide range of motorcycle and scooter tyres, from the acclaimed TrailRider adventure tyre, through the award-winning Storm 3D X-M sport-touring tyre, down to the new entry-level StreetRunner. Also on display will be the Avon-liveried Triumph Thunderbird LT cruiser which is original equipment on the Avon Cobra tyre. The Melksham-based brand is also rolling out its dealer support schemes for 2016, which includes its new Retail Support Programme (RSP), offering a range of benefits to participating retailers. The brand’s head of global motorcycle tyre sales, Doug Ross, and UK sales manager, Gary Bretherton, will be available for appointments throughout the entire show on the Avon stand (Stand B80). The Motorcycle Trade Expo is at Stoneleigh Park, Warwickshire, from January 24-26. More information is available at www.motorcycle-expo.com.