Avon Tyres is set to be well-represented at the Lotus Festival at Brands Hatch later this month, with a host of Lotus competitors running Avon’s acclaimed ZZR rubber at the event over the bank holiday weekend (August 24/25).
Avon signed an exclusive three-year deal with the Lotus on Track Racing Drivers’ Club (LoTRDC) at the end of last year, supplying its road-legal ZZR tyres to competitors across its burgeoning race championships, including the Lotus Elise Trophy and Lotus Cup Europe, as well as the Lotus Cup UK.
The Lotus Festival, which runs on an annual basis at the Motorsport Vision-run circuit, is a favourite amongst Lotus owners and motorsport fans alike. Entrants across all three series are set to take to the Kent track over the bank holiday weekend; the Brands Hatch event marks the penultimate round of the European series and will be the sixth round of the Lotus Cup UK and Lotus Elise Trophy series.
All LoTRDC competitors run the ZZR tyre, which showcases the company’s state-of-the-art race tyre technology. The ZZR is a dry-weather, race-orientated product, delivering excellent on-track handling, while also being road legal. As a result of the ZZR introduction into the LoTRDC championships, nearly every lap record in 2013 has fallen by a number of seconds.
To celebrate its presence at the festival, Avon is also reaching out to fans and visitors at the event. Over the weekend, the manufacturer will run a Twitter-based competition, offering a chance to win a selection of Avon-branded merchandise.
Avon stickers will be available from the Avon Tyres truck throughout the weekend and visitors who collect a sticker and share an image with the hashtag #avonzzr will automatically be entered into a draw to win.
Full terms and conditions of the competition will be announced in the run-up to the Lotus Festival event, which will run over the weekend of August 24/25 at Brands Hatch circuit in Kent.